Chocolate covered marshmallows are one of those nostalgic, iconic confections that instantly bring back childhood memories. Yet despite their popularity, many people are uncertain about the official name of these irresistible sweets. In this detailed guide, we’ll uncover the various names used across the world and dive into the rich history, variations, and even recipes involving this beloved snack.
Whether you’re reliving your youth or just dipping your toe into the world of sweet confections, this post will satisfy your curiosity—and quite possibly your sweet tooth as well.
The Official Name: What’s in a Label?
The universal term for chocolate covered marshmallows is more complex than it appears, primarily because their name varies significantly depending on geographic location and branding. The most common commercial version is known as Chiclets in the United States, but the product has other names internationally.
Chiclets: The American Icon
In the U.S., the name Chiclets Chocolate Covered Marshmallows has become synonymous with the product itself. However, Chiclets is actually a trademarked brand that offers a variety of confections, not just chocolate-covered marshmallows. This widespread association means many adults and children alike refer to any chocolate covered marshmallow candy as “Chiclets,” regardless of brand.
Rockets and Snowballs: Global Variations
Outside the U.S., the treat has taken on entirely different identities. In Canada, for instance, they’re often labeled as Rockets, but this term can be confusing because it’s also used for other candy sticks like Red Hots. In parts of Europe and Australia, they’re sometimes known as Snowballs due to their fluffy, white, cotton-like appearance and the way the chocolate drizzle runs down the sides, resembling melting snow.
Let’s put this into perspective in a neat table:
| Region | Common Name | Alternative/Regional Uses of the Term |
|---|---|---|
| United States | Chiclets (brand used as generic term) | Sometimes used for gum as well |
| Canada | Rockets | Rockets also used for cinnamon candies |
| Europe/Australia | Snowballs | Also used for coconut-covered confections |
Why the Confusion? A Deep Dive into Nomenclature
The confusion surrounding the identity of chocolate covered marshmallows mostly stems from the fact that the confection has multiple lookalikes. It’s similar to how “Kleenex” is used for all tissues or “Band-Aid” is the go-to for any adhesive bandage.
Visual Similarity to Other Confections
Chocolate covered marshmallows are small, cylindrical, and typically coated in chocolate with a white, swirled topping. Their appearance is deceptively similar to:
- Marshmallow sticks covered in cinnamon (like Hot Tamales or Atomic Fireballs)
- Coconut snowballs, which are round and rolled in shredded coconut
- Chocolate-dipped marshmallow pops available at bakeries or seasonal stores
This often leads to misidentifications, especially if they’re sold in bulk bins or at vintage candy shops where traditional labeling is absent.
Generic vs. Brand Names
Though multiple companies produce chocolate covered marshmallows, for many years, only a few key manufacturers led the market.
- Perkins Products: The originator of Rockets in Canada.
- Brad’s Drink: Known for producing popular generic versions in the U.S.
- Nestlé and Hershey’s: Occasionally released seasonal or regional versions.
The presence of a dominant brand in specific regions—Perkins in Canada, Chiclets in the U.S.—led people to adopt the brand name colloquially.
The Rich History of Chocolate Covered Marshmallows
Origins and Evolution
Chocolate covered marshmallows trace their roots to early 20th century candy innovation. During the mid-1900s, marshmallows themselves had become a staple treat, often enjoyed around campfires and in classic desserts like Rice Krispies treats. However, coating them in chocolate added both flavor and texture and created a portable, shelf-stable confection—perfect for vending machines and corner stores.
The first known versions of these candies appeared in the 1950s and 1960s, when candy companies began looking for ways to market marshmallows beyond seasonal uses (like Halloween and Christmas).
Marketing and Pop Culture Influence
In the U.S., these marshmallow treats grew alongside the explosion of comic books, cartoons, and lunchboxes—places where brands like Chiclets were prominently featured. By the 1970s and 1980s, they were often found in mixed boxes of retro candy alongside atomic fireballs, redhots, and jawbreakers.
Their retro appeal never really faded, and today they can be found in stores from Dollar Tree to Amazon, making them both a budget-friendly and nostalgia-rich experience.
What Makes Them So Irresistible?
It’s the perfect interplay of texture and flavor that makes chocolate covered marshmallows such a timeless treat.
Contrast in Texture
- The soft, squishy texture of the marshmallow base feels weightless in the mouth.
- The hardened chocolate shell provides a snap and melts slowly as it warms.
- The white streaks often mimic creamy swirls that feel slightly less firm than the darker chocolate—creating a tactile treat for candy lovers.
Flavor Layers
The flavor experience is surprisingly complex for such a small candy:
- Initial Bite: A thin, sweet chocolate that gives way to…
- Dense Marshmallow: With hints of vanilla and corn syrup.
- Unexpected Texture: The outer firmness versus the airy interior creates a memorable sensory contrast.
Are There Different Versions of Chocolate Covered Marshmallows?
Yes! While the basic concept remains the same—a marshmallow center dipped in chocolate—several variations have emerged over the years.
Size and Shape
- Mini Marshmallow Bites: Smaller than the standard version, these are easier for sharing or sprinkling into snacks.
- Oversized Versions: Occasionally released in festive or novelty formats, such as holiday-shaped marshmallows dipped in chocolate.
Chocolate Varieties
- Milk Chocolate: Classic version.
- Dark Chocolate: A bolder, richer twist.
- White Chocolate: Offers a sweeter experience without the cocoa bitterness.
- Swirled Chocolate: Combination of dark and white, or even mint and traditional chocolate.
Flavored Marshmallows
Some specialty producers have introduced flavored centers:
- Strawberry
- Vanilla bean
- Raspberry wave
- Caramel swirls
Coated or Layered Add-Ons
You can also find modern adaptations including:
- Dipped in sprinkles
- Coated with crushed nuts
- Dusted with cocoa powder
- Drizzled with caramel or toffee
How Are They Made?
The process of making chocolate covered marshmallows is more intricate than it seems. Let’s dive into ingredients and technique.
Basic Ingredients
- Marshmallow center: Corn syrup, sugar, gelatin, water, flavoring
- Coating: Chocolate liquor, cocoa butter, sugar, lecithin, vanilla
- Swirl topping: Colored chocolate (often white or another sweet variation)
Production Steps
- Mix Syrup and Gelatin: A marshmallow mix is whipped into a dense fluff.
- Forming: The fluff is extruded, sliced into stick-like pieces, and cooled.
- Coating Process: The marshmallows are dipped or enrobed in melted chocolate using mechanized belts.
- Swirl Application: A contrasting chocolate type is drizzled across them using precision machines.
- Cooling and Packaging: Once the coating sets, the candies are sorted, sealed, and shipped globally.
DIY at Home: Create Your Own Chocolate Covered Marshmallows!
For the adventurous confectioner, you can recreate this treat at home with relatively simple tools. Here’s a basic guide:
Ingredients
- Marshmallows (preferably large ones for dipping)
- Good quality chocolate (dark, milk, or white)
- Chocolate melt discs for swirls
- Skewers or dipping forks
Instructions
- Cut Marshmallows: If you’re using large ones, slice into bite-sized pieces.
- Melt Chocolate: Use a double boiler for smooth and even melting.
- Dip Marshmallows: Using a fork or skewer, quickly dunk each marshmallow in the melted chocolate.
- Apply Swirl: Once partially set, drizzle with contrasting-colored chocolate.
- Set and Store: Leave them to harden on wax paper and store in an airtight container or freeze for longer shelf life.
Where Can You Buy Chocolate Covered Marshmallows?
Whether you’re a stickler for tradition or just curious to try the retro confection for the first time, you’ll find these delights in a variety of sources:
Where to Find Them
| Location | Price Range | Notes |
|---|---|---|
| Dollar Tree / Family Dollar | $0.99–$2.50 | Often found under generic “Rockets” or “Chiclets” labels |
| Walmart / Costco | $3–$8 | Packaged under major candy brands like Brad’s or Perkins |
| Amazon / Online Retailers | $6–$10 | Great for bulk purchases or specialty flavors |
Are There Any Health Factors to Consider?
Like most candies, moderation is key. Here’s what to know:
Nutritional Breakdown (Per Serving – Approx. 1 oz or ~10 pieces)
- Calories: ~170
- Sugar: ~16g
- Fat: ~7g
- Carbohydrates: ~25g
- Protein: ~1g
They contain corn syrup, preservatives, and artificial flavor, making them a treat best enjoyed now and then.
Is There a Vegan Option?
Original chocolate covered marshmallows often contain gelatin—derived from animal collagen. However, several brands now offer veganized versions using plant-based substitutes like carrageenan or agar-agar.
In Summary: A Beloved Treat with Many Names and Forms
Chocolate covered marshmallows—whether you call them Chiclets, Rockets, or Snowballs—represent more than just a sweet snack. They symbolize childhood, nostalgia, and that delicious interplay of soft and crunchy.
As we’ve uncovered, the naming conventions primarily stem from branding choices and regional influences. Regardless of what they’re called in your hometown, the experience is the same: a moment of joy wrapped in chocolate.
So the next time you reach for a bag of those soft, sweet, chocolate-kissed marshmallows, you’ll know you’re partaking in a decades-old tradition with flavors passed down through generations.
Ready to Treat Yourself?
Whether you’re picking up a nostalgic bag at your local grocer or making them at home with your kids or friends, chocolate covered marshmallows offer a playful and satisfying combination of textures and tastes.
Don’t forget to look for seasonal versions, limited edition flavors, and now even vegan alternatives. Try crafting a retro candy platter—pair your treats with some Atomic FireBalls and Jawbreakers for a true nostalgic throwback.
Now, tell us—what did you grow up calling them? Were they Chiclets? Rockets? Let’s see how many names we can uncover!
What are chocolate covered marshmallows called?
Chocolate covered marshmallows go by several names depending on the brand and region, but the most well-known term comes from the iconic American candy produced by the Jet-Puffed brand, which calls them “Jet-Puffed Marshmallow Treats” when used in recipes. However, the individual candy item is most often referred to simply as “chocolate covered marshmallows.” In some cases, especially in store-brand or generic versions, they may be labeled as “chocolate dipped marshmallows” or “candy-coated marshmallows.” These treats consist of a soft marshmallow center enveloped in a layer of either milk, dark, or white chocolate.
The versatility of chocolate covered marshmallows allows them to be coated in various types of chocolate, and sometimes they’re rolled in sprinkles, nuts, or cocoa powder to enhance flavor and texture. Some artisanal or homemade versions can also include additional layers of coatings such as caramel or peanut butter. Regardless of the name or variation, the combination of soft, spongy marshmallow and rich chocolate shell makes this treat a nostalgic favorite for many.
Are chocolate covered marshmallows and rocky road the same thing?
While chocolate covered marshmallows are a key ingredient in rocky road treats or candy, they are not exactly the same thing. Rocky road typically includes a mix of chocolate, marshmallows, and nuts, which are then cut into squares or formed into small bite-sized pieces. In its traditional form, rocky road is a dessert rather than a standalone candy. The term was originally coined for the “Rocky Road” ice cream flavor developed in the late 1920s, which also combined chocolate, nuts, and marshmallows.
However, in modern times, the expression “rocky road” is often used to market snack mixes or candy bars that include these same elements. So while chocolate covered marshmallows can be used to create rocky road treats, they themselves are just one component of the broader category. If you’re purchasing pre-made rocky road candies or bars, they usually contain chocolate covered marshmallows, but you might also find other inclusions like raisins or dried fruits in certain recipes.
Can you make chocolate covered marshmallows at home?
Yes, making chocolate covered marshmallows at home is a simple and enjoyable process that only requires a few basic ingredients. You’ll need quality marshmallows, your preferred choice of chocolate (milk, dark, or white), and optional add-ons like crushed nuts, sprinkles, or shredded coconut. The primary method involves gently melting the chocolate, dipping each marshmallow into it using a fork or candy dipping tools, and allowing the coating to harden by placing the candies on parchment paper in a cool, dry area.
Homemade versions allow for personalization, so you can experiment with flavor variations such as adding a splash of vanilla or almond extract to the melted chocolate or using different coatings for texture. When made at home, care should be taken to avoid melting the marshmallows during the dipping process. High temperatures can cause them to soften too much, which makes it difficult to achieve a clean look. Homemade chocolate covered marshmallows also make great gifts or party favors when stored in airtight containers and wrapped creatively.
Where did chocolate covered marshmallows originate?
The exact origin of chocolate covered marshmallows is difficult to pinpoint, but their rise in popularity in the United States occurred in the early 20th century, around the same time that commercialized marshmallows and chocolate production became more accessible. An important milestone was the introduction of the rocky road dessert in the 1920s, which is believed to have been invented by the Just Born Candy Company to cheer people up during the Great Depression—hence the name “rocky road” serving as a metaphor for life’s difficulties.
The candy version of chocolate covered marshmallows grew even more popular later in the century, especially with the mass production of Jet-Puffed Marshmallows by General Foods in the 1950s. These marshmallows became household staples, and the chocolate covered variety gained recognition largely through recipe booklets and holiday-themed promotions. Although versions of this treat can be found internationally, the American interpretation—with rich chocolate and soft marshmallow—has become a classic symbol of comfort and nostalgia.
How should chocolate covered marshmallows be stored?
Proper storage of chocolate covered marshmallows is essential to keeping them fresh and maintaining their texture. Ideally, they should be stored in an airtight container or resealable plastic bag at room temperature, away from heat, moisture, and direct sunlight. This prevents the chocolate from melting or the marshmallows from becoming sticky or overly soft. If you’re making them at home, it’s especially important to ensure the chocolate has fully solidified before storing to avoid clumping or smudging.
If you live in a particularly warm or humid climate, refrigeration may be necessary. However, refrigerated chocolate covered marshmallows should be placed in an airtight container to prevent condensation from forming when they are taken out, which can make the marshmallow soggy. For longer storage, you can freeze them for up to a couple of months, though it’s best to do so in single layers separated by parchment paper to avoid sticking. When ready to eat, let them thaw gradually at room temperature for optimal taste and texture.
Are chocolate covered marshmallows gluten-free?
Most traditional chocolate covered marshmallows are gluten-free by nature, since their main ingredients—sugar, corn syrup, gelatin (in animal-based marshmallows), and cocoa—are inherently gluten-free products. However, this can vary by brand and production process. Some manufacturers may use additives or shared production lines that risk cross-contamination with gluten-containing ingredients. Therefore, if you have celiac disease or a gluten sensitivity, it’s important to check the packaging for specific “gluten-free” labeling.
For homemade chocolate covered marshmallows, ingredients can be easily substituted or verified to ensure they’re gluten-free. For instance, gelatin-free marshmallows made with agar-agar or other plant-based thickeners are available for those avoiding animal products as well. Additionally, those following special diets should check whether any optional coatings (like cookie crumbs or cereal) contain gluten. As the food industry becomes more health-conscious, more brands are offering explicitly gluten-free chocolate covered marshmallow options with clear allergen warnings on their labels.
Are chocolate covered marshmallows suitable for vegetarians or vegans?
While marshmallows are typically vegetarian-friendly, many conventional chocolate covered marshmallows contain gelatin, which is usually derived from animal collagen—most commonly from pig or cow bones. As such, they may not be suitable for vegetarians or vegans who avoid animal-derived products. For vegetarians, some brands offer marshmallows made with plant-based alternatives like agar-agar or carrageenan, which can be used instead of animal-based gelatin.
Chocolate poses another consideration; certain types of chocolate, especially milk chocolate, may contain animal milk products or other non-vegan ingredients. Vegans should look for options made with dark chocolate or vegan chocolate alternatives that replace milk solids with plant-based equivalents. The best way to ensure chocolate covered marshmallows align with a vegetarian or vegan lifestyle is to check the ingredient list or look for explicitly labeled vegan or plant-based marshmallows and chocolates. Some specialty brands now offer fully vegan chocolate covered marshmallows that replicate the texture and flavor of traditional versions without animal derivatives.