If you’re a fan of classic chocolate bars and have noticed the Mars chocolate bar becoming harder to find, you’re not alone. Rumors of its discontinuation have spread across social media platforms, food forums, and even supermarket conversations. So, is Mars truly gone? In this comprehensive article, we’ll delve into the history of the Mars bar, examine recent developments, and uncover the truth about whether this beloved treat is being taken off shelves for good.
Introduction to the Mars Chocolate Bar
The Mars chocolate bar is a globally recognized confectionary product that blends nougat, caramel, and milk chocolate into a single delicious experience. Originally introduced in the 1930s, it has become a staple snack for countless people around the world. However, in recent years, changes in the confectionery market, consumer preferences, and supply chain challenges have led to confusion about the bar’s future.
The History of Mars: From Creation to Controversy
The Origins of the Mars Bar
The Mars bar was born in the United Kingdom in 1932 and quickly gained popularity due to its unique and indulgent layers. The original formula featured a soft nougat center, wrapped in caramel, and dipped in smooth milk chocolate. In some markets, such as the United States, a slightly different version was sold—referred to as the “Milky Way”—which led to years of international brand differentiation.
Expansion and Popularity
By the mid-20th century, the Mars bar had become one of the most popular chocolate bars on the market. Its inclusion in military rations during World War II further cemented its place in global culture. Over time, various limited editions and spin-offs were released, including the “Mars Double Dairy” and “Mars Ice Cream” varieties.
Mars Bar Varieties Across the Globe
Different regions have seen unique versions of the Mars bar. For example, in the USA, the Milky Way shares the similarity of a nougat and caramel center, while in the UK, the Mars bar is often confused with the Snickers bar, which has peanuts. This variation in product availability can contribute to confusion about whether the bar has been discontinued.
Recent Developments: Why Is Mars Not in Stores?
Hints of Discontinuation
Beginning in the early 2020s, consumers in the UK started reporting that they could no longer find the original Mars bar in major supermarkets like Tesco, Sainsbury’s, and Asda. Some stores had it intermittently, while others replaced it with alternative Mars-branded products. This inconsistency sparked rumors that the bar was being phased out permanently.
The Role of Market Changes
The shift in consumer demand towards healthier snack alternatives and reduced sugar intake has had a significant impact on the confectionery industry. Companies like Mars, Incorporated have had to respond by reformulating products, introducing mini versions, or even retiring certain items altogether. The Mars bar’s relatively high sugar and calorie content may have affected its shelf presence.
Supply Chain Challenges
The global pandemic brought disruptions in production and supply chains, affecting a wide range of consumer goods. Chocolate producers were no exception. Some companies prioritized their biggest sellers and temporarily removed less popular items from production to meet demand more effectively. This led to confusion, with some consumers interpreting the temporary unavailability as a permanent discontinuation.
Official Statements from Mars, Incorporated
Is Mars Discontinued or Not?
As of the latest updates in 2025, Mars, Incorporated has not officially announced the discontinuation of the Mars bar in most markets. However, they have acknowledged that availability may vary due to production changes and regional marketing strategies. The company has also stated that they’re focusing on expanding their premium and health-conscious lines, which has shifted some attention and resources away from legacy products like the Mars bar.
Clarifying the UK Situation
In the UK, where confusion is most prominent, Mars, Incorporated insists the bar is still being produced and distributed. However, due to fluctuations in manufacturing schedules and supermarket shelf space allocation, it may not always be available on major retailers’ shelves. Independent stores and online retailers have reported continued availability, which further supports the idea that the Mars bar is not officially discontinued.
What You’ll Still Find on Shelves
Alternative Mars Products
If you’re looking for similar treats, you might notice an expanding range of Mars-branded bars that have taken precedence. These include:
- Mars Evolve – a low-sugar version of the classic bar
- Mars Almond – which replaces caramel with crunchy almond pieces
- Mars Minis – smaller portions of the traditional bar
These variations are often more prominently featured in supermarkets and online stores, which may give the impression that the original Mars bar has been replaced.
Other Mars-Related Confections
Beyond the classic Mars chocolate bar, the Mars brand is associated with an extensive lineup of chocolate confections including:
| Product | Main Ingredients | Notable Features |
|---|---|---|
| Snickers | Nougat, caramel, peanuts, chocolate | High protein content, filling snack |
| M&M’s | Chocolate, candy shell | Colorful snack, wide variety |
| Serenity | White chocolate, marshmallow, crisped rice | Lower sugar content, milder taste |
| Mars Ice Cream | Vanilla ice cream, caramel, chocolate | Frozen version with classic texture |
Consumer Reactions and the Return of Nostalgia
Huge Outcry from Fans
The potential discontinuation of the Mars bar sparked widespread concern from loyal fans and nostalgic consumers. Online petitions, social media campaigns, and even supermarket staff inquiries became part of the cultural conversation. Many consumers expressed disappointment over what they perceived as a loss of a classic treat with deep emotional connections.
Why the Mars Bar Matters
The Mars bar isn’t just a chocolate bar to many—it’s a symbol of comfort, familiarity, and childhood memories. Its disappearance, even temporarily, can be deeply emotional. That said, its absence from store shelves can be more about logistics than marketing intentions.
How to Find a Mars Bar:
Where to Buy It Even If It’s “Gone”
If you’re determined to find the original Mars bar, here are some reliable strategies:
- Check independent retailers – Local newsagents, off-licenses, and small grocers often carry classic bars that large supermarkets have stopped stocking.
- Order online – Retailers like Amazon, online sweet shops, and specialty confectionery sites may stock the Mars bar even when it’s out of physical stores.
- Try Mars Evolve or Mars Almond instead – If you’re okay with a twist on the original recipe, these may satisfy your cravings.
- Contact the manufacturer directly – Mars, Incorporated offers customer service lines and online contact forms where you can ask about product availability.
The Future of the Mars Chocolate Bar
Mars’ Strategic Shift
The Mars company has been increasingly focused on sustainability, health-forward products, and consumer customization. This shift has led to a reimagining of traditional confectionery offerings in general—not just at Mars, but across the industry.
Potential Relaunch or Reformulation
While nothing has been officially announced, the brand may consider a reformulated Mars bar that fits within modern nutritional expectations. This could include reduced sugar, plant-based options, or even functional ingredients like added protein or fiber.
Brand Strategy in the UK and Europe
The UK and Europe remain key markets for the Mars bar. If demand remains strong, especially in nostalgic and grassroots campaigns, Mars, Incorporated may choose to re-prioritize the product in future production cycles.
Will It Fully Make a Comeback?
Whether the classic Mars bar will return to full shelf availability remains unclear. However, the combination of consumer demand, historical loyalty, and market flexibility increases the chances of a resurgence in the coming years.
Conclusion
So, is Mars discontinued? Based on available information as of 2025, the Mars chocolate bar has not been officially discontinued. However, its availability in certain regions, especially the UK, has become inconsistent due to changes in market strategy, supply chain adjustments, and evolving consumer preferences. While you may not find it on major supermarket shelves like before, the bar continues to make appearances in smaller stores, online outlets, and alternate formats.
If you’re a fan of this storied chocolate bar, there’s no need to despair—your best bet is to check local shops, try alternative Mars products, and stay informed through official sources. The Mars bar may not be as ubiquitous as it once was, but its legacy—and future—remains intact.
FAQ (Provided for Clarity)
What is the difference between a Mars bar and a Snickers bar?
The Mars bar contains nougat and caramel under a soft milk chocolate coating, while the Snickers bar includes peanuts and nougat topped with caramel and chocolate.
Can I still order the Mars bar online?
Yes, the Mars bar is still available through select online retailers, specialty candy stores, and some Amazon vendors.
Why did supermarkets stop selling Mars bars?
It’s more of a logistical and strategic move rather than a sign of permanent discontinuation, with some stores prioritizing newer or more nutrition-focused options.
What are alternatives to the Mars bar?
Look for Mars Evolve, Mars Almond, or similar confections like the Milky Way (U.S.) or other Mars-branded chocolate bars.
Is Mars bringing the bar back permanently?
While no official announcements have been made, persistent consumer demand may lead to its return either in original or modified form.
Is Mars chocolate bar discontinued?
No, the Mars chocolate bar has not been officially discontinued. While there have been shortages and regional inconsistencies in availability, especially in recent years, the brand remains active and is still produced and distributed by its parent company, Mars, Inc. These shortages often stem from supply chain challenges, production adjustments, or shifting market demands rather than a decision to stop manufacturing the product altogether.
In some regions, consumers may find the bar less frequently on store shelves due to Mars, Inc.’s ongoing strategic adjustments to their product lineup. The company has shifted focus toward other confectionery offerings in certain markets, and this can create the perception that the Mars bar is disappearing. However, it’s always a good idea to check with local retailers or online stores, as the bar may still be available even if it’s not prominently displayed or widely advertised.
Why is it difficult to find Mars bars in stores?
The difficulty in finding Mars bars in stores can largely be attributed to changes in production schedules, distribution priorities, and evolving consumer preferences. Mars, Inc. frequently monitors market trends and adapts its supply chain accordingly, which can result in certain products being allocated less shelf space in favor of more popular or newer items. This doesn’t mean the Mars bar is gone, but rather that its availability may be more limited based on regional factors.
Additionally, the company has been consolidating manufacturing operations and focusing on sustainability and efficiency, which sometimes affects the output of specific products. Retailers may also choose not to stock the Mars bar due to lower sales volume compared to competing products such as Snickers or Milky Way. These decisions by both the manufacturer and retailers contribute to the impression that the Mars bar is no longer widely available, even though it remains in production.
What is the difference between Mars bars sold in the US and the UK?
The Mars bar sold in the United States differs from the version available in the United Kingdom. In the US, the Mars bar has a nougat core covered in milk chocolate and a layer of caramel, whereas the UK version originally included a crisp rice layer in addition to the nougat and caramel, making it a more layered treat. Over time, the UK version was reformulated and the crisp rice was removed, which confused many fans of the traditional bar.
Due to these changes, some consumers have reported that the UK Mars bar no longer tastes the same as it once did. Meanwhile, the US version has remained relatively consistent. The two versions are also manufactured in different facilities and distributed by different regional arms of Mars, Inc., which contributes to the differing product specifications and availability. Understanding these distinctions can help clarify confusion around product changes and regional availability.
Are Mars bars coming back to UK stores?
Mars bars have not been permanently discontinued in the UK, although there have been notable supply issues and a major reformulation of the product over the last decade. The original UK Mars bar with the crisp rice layer was discontinued and replaced with a version closer to the US bar, lacking that signature crunchy texture. Since then, the updated bar has returned to store shelves, though it continues to be produced with the new formulation.
Periodic outages and limited distribution can create uncertainty among consumers, and these are often linked to strategic decisions by Mars, Inc. such as product testing, marketing campaigns, or shifting priorities among product lines. Despite the formulation change and occasional shortages, the Mars bar remains a part of the company’s global portfolio and is available for purchase through various outlets in the UK, albeit not always as prominently as in the past.
What led Mars, Inc. to reformulate the Mars bar?
Mars, Inc. reformulated the UK version of the Mars bar primarily in response to changing consumer preferences and production logistics. Over time, there was a growing trend toward more streamlined manufacturing processes, and the inclusion of a crisp rice layer added complexity and cost. Removing it allowed the company to simplify production, standardize the recipe across markets, and maintain consistency in both taste and texture.
Additionally, the reformulation may have been influenced by broader market trends and consumer feedback indicating a preference for more classic chocolate bar structures. By aligning the UK bar more closely with the US version, Mars may have aimed to enhance global brand uniformity and streamline marketing efforts. While the change disappointed some loyal fans of the original version, it reflects the company’s ongoing efforts to adapt its product portfolio to evolving consumer tastes and operational demands.
Can I still buy the original Mars bar with crisp rice?
Unfortunately, the original Mars bar with the crisp rice layer is no longer produced by Mars, Inc. After the reformulation in the mid-2010s, the rice crispies were removed from the UK version, giving the bar a smoother and denser texture more akin to the US version. The decision was part of a larger brand strategy, and since then, the updated version has been the only one distributed through regular retail channels in the UK.
While the reformulated bar remains the standard offering, some specialty candy importers or online retailers may carry limited-edition batches or international imports that resemble the original flavor profile. However, these are rare and often not mass-distributed. Fans of the original remain hopeful for a revival of the classic version, but as of now, there is no official indication from Mars, Inc. that the original formulation will return to production.
Are there any plans to reintroduce the original Mars bar?
As of the most recent updates, Mars, Inc. has not announced any plans to reintroduce the original UK Mars bar with the crisp rice layer. The company’s focus seems to remain on the current formulation, which has been standardized across markets for consistency and cost effectiveness. Reintroducing the older version would require retooling production lines and marketing efforts, which the company has not indicated it plans to pursue.
However, Mars, Inc. often conducts market experiments and limited-time product releases based on consumer feedback and nostalgia trends. If there is a strong enough demand or a successful campaign advocating for the original bar, there is always a possibility that the crisp rice Mars bar could make a comeback—perhaps as a limited edition or regional product. Until then, former fans of the original can follow the company’s social media channels and regional announcements in hopes of any future surprises.